Our team
MEEt the founder
Sacha, the visionary founder of Choice, brings over 18 years of expertise in hospitality and events, with a focus on identifying niche markets and crafting bespoke
solutions.
Through his boutique management consultancy, Sacha leverages his deep industry knowledge to support a wide array of sectors, including fine dining, entertainment, beach clubs, nightlife, recruitment, events, and decor. His unique approach has positioned Choice as a go-to partner for brands seeking tailored strategies and exceptional service in highly competitive markets.
Sacha, the visionary founder of Choice, brings over 18 years of expertise in hospitality and events, with a focus on identifying niche markets and crafting bespoke solutions.
Through his boutique management consultancy, Sacha leverages his deep industry knowledge to support a wide array of sectors, including fine dining, entertainment, beach clubs, nightlife, recruitment, events, and decor. His unique approach has positioned Choice as a go-to partner for brands seeking tailored strategies and exceptional service in highly competitive markets.
At the heart of our success is a team of passionate, experienced professionals who live and breathe hospitality. With diverse backgrounds and a shared commitment to excellence, they bring creativity, precision, and leadership to every detail. Get to know the people who power our vision and shape unforgettable experiences across every project.
Emeric Proriol
Operations Manager
With over 22 years in luxury hospitality, Emeric has shaped guest experiences and led standout teams across London, Saint-Tropez, and Dubai. From iconic restaurants to high-energy nightlife venues, his leadership blends precision, creativity, and global insight. As Operations Manager at CHOICE, he crafts bespoke recruitment strategies, refines service operations, and helps F&B brands unlock theirfull potential.
Zoriana Isaichyk
Sales and Admin Manager
Meet Zoriana, a dynamic hospitality professional from Ukraine with over a decade of international experience spanning restaurants, tourism, and hotels. Passionate about the growth of the hospitality industry, Zoriana is driven by a desire to share her insights and expertise. As Sales and Admin Manager at Choice, she is committed to supporting businesses in their development journey, offering a unique blend of hands-on experience, leadership, and a deep understanding of what it takes to create exceptional service environments.
Endri Kosturi
Co-Founder Of Crest Eagle
Project Management Advisor
As Project Management Advisor at Choice, Endri brings hospitality concepts to life through emotionally resonant, commercially intelligent design. Collaborating with founders, designers, and brand architects, he crafts theatrical yet functional spaces. Guided by the philosophy—never place a bad table—he obsessively calibrates every layout to enhance guest flow, maximize retention, and drive profitability, transforming venues into immersive, high-performing environments.