ONE OF NOT MANY
WE ARE COMMITTED TO ELEVATING YOUR F&B BUSINESS TO NEW HEIGHTS
Choice Consultancy is a leader in crafting unique, tailored solutions across hospitality dining, nightlife, entertainment, and more. With nearly two decades of expertise, Choice specializes in uncovering niche opportunities and delivering standout experiences that set brands apart in competitive markets. From immersive dining and nightlife concepts to bespoke events, Choice brings a strategic, high-touch approach, ensuring clients not only meet but exceed
industry standards. Trusted by top brands, Choice Consultancy transforms visions into memorable guest experiences that resonate.
our clients
Trusted by leading brands and visionary businesses, we partner with those who seek excellence in hospitality. Our clients choose us for our commitment to exceptional service, innovative concepts, and transformative experiences that resonate














vision & mission
VISION
We envision a world where hospitality excellence is the standard, achieved through unwavering dedication, passion, and innovative solutions.
Leveraging 18 years of expertise, including 13 years in Dubai, we strive to transform each project into a success story by fostering growth, embracing new trends, and delivering unique, high quality experiences that set new benchmarks in the industry.
mission
Our mission is to empower hospitality businesses to reach their fullest potential by providing tailored, expert guidance that elevates performance and enhances the guest experience.
With a deep passion for the industry, we guide each project with care and dedication from start to finish, ensuring that every detail is meticulously handled.
BUSINESS SERVICES
Bespoke solutions and strategic insights to upscale restaurants, nightlife venues, and
beach clubs worldwide, sharing my passion for excellence in hospitality and recruitmen
staff outsourcing
At Choice, we provide the right people at the right time to deliver exceptional service. From high-profile events to busy service hours, we’re your behind-the-scenes partner in creating unforgettable guest experiences.
ENTERTAINMENT
Stand out in the competitive F&B scene with our tailored entertainment solutions. From live music to themed nights, we craft experiences that captivate
guests, drive repeat visits, and elevate your venue’s reputation.
NICHE RECRUITMENT
We connect ambitious professionals with thriving hospitality brands. Whether you’re looking to build your dream team or elevate your career, we ensure a perfect match for both employers and talent. Your success starts with the right fit.
OPERATIONS MANAGEMENT
Maximize your F&B potential with Expert Operation Management. Our team streamlines processes, optimizes efficiency, and enhances customer satisfaction, ensuring your business achieves peak performance.
Concept Creation
At Choice, we believe every great venue begins with a powerful idea—one that sparks emotion and builds loyalty from the first impression. More than a name or moodboard, concept creation is your brand’s soul, expressed through design, story, music, service, and space.
concierge services
Dubai dazzles with world-class dining, stunning architecture, and vibrant nightlife. Choice Consultancy’s Premium Concierge Service offers you effortless, tailored access to the city’s finest restaurants, lounges, and beach clubs.
CONCEPT & BRAND CREATION
At Choice, we elevate your vision into a distinct and compelling brand. Through strategic partnerships with the finest creatives in town, we ensure your F&B venture stands out.
TAILORED BRANDING
Crafting unique branding strategies that reflect your vision and engage your target audience
CONCEPT DEVELOPMENT
Developing a cohesive narrative that integrates menu design, service style, and customer journey, ensuring your brand tells a captivating story.
VISUAL IDENTITY
Crafting a distinctive visual identity that leaves a lasting impression, seamlessly integrated across all customer touchpoints—from logo design to a cohesive online presence.
LAUNCH STRATEGY
Implementing impactful marketing strategies for a buzz-worthy launch, ensuring your brand captures attention and leaves a lasting impression right from day one.